Founded in 1987, Color Merchants Inc. has garnered a reputation for unmatched quality and customer service within the jewelry industry. Thanks to over 30 years of experience, Color Merchants is now a leading supplier of wholesale diamond and gemstone jewelry. Their stunning collections range from classic birthstone pieces to their signature Dashing Diamonds line which features intricate diamond pendants and earrings. By creating highly saleable collections, Color Merchants can help everyone shine in innovative ways. Despite their tenure as leaders in the wholesale jewelry market, Color Merchants maintains a focus on quality relationships with independent retailers. The relationships they have developed over the years remain strong, and every customer is part of the family. Color Merchants is proud to have unparalleled insight into the world of jewelry and their vast inventory allows quick response to customers’ unique needs. They offer the finest diamond and color jewelry at great prices with unmatched customer service.